Welcome back! Today’s post is another article produced by Click3D, albeit one which differs from the previous postings as this is more of an opinion piece. Whilst not (at) all that controversial it might offer a little food for thought with regard to how, why and when photography and architectural visualisation differentiate.

Architectural visualisation is often compared directly with photography as a means to promote or market a development or project. Whilst the latter offers true photorealism – post-production ...

Here is the third article from Click3D’s archives which aim to give more insight into the processes, procedures and techniques involved in architectural visualisation. This post discusses the photomontage process which involves input from several parties, not just the visualiser.

The necessity for accurate photomontage arises when a proposal which has the potential to dramatically affect physical and/or experiential aspects of day-to-day life is submitted. These concerns may involve privacy, environmental or aesthetic matters connected to the proposal itself ...

Here’s the second of Click3D’s articles on architectural visualisation which hopefully go some way to demystifying the art and processes involved. Hope it makes for an interesting and illuminating read!

There is perhaps the misconception that architectural visualisation is something of a dark art when in fact it is not; as a result this article intends to inform of the ways and means that the discipline brings two-dimensional drawings to life.

The process of creating a finished 3D rendering is ...

As promised last week but maybe missed in the ramble about VRay and the north face of the Eiger, here is the first of Click3D’s architectural visualisation articles. They are intended to give the reader a better knowledge of the many facets used and encountered by the humble architectural visualiser. This one offers an overview into the practice’s integration into other sectors whilst others will focus on more specific elements. Enjoy!

Architectural visualization – also ...